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Chick-fil-a “Modifies” its Famous Chicken

Chick-fil-a looks to change its famous chicken. (Food Business News)

Chick-fil-A looks to change its “no-antibiotic” chicken to now allow some antibiotics into its chicken as the company says is “due to challenges it foresees finding chicken supplies that meets our rigid standards.”

Chick-fil-A started its No Antibiotics Ever (NAE) campaign in 2014. This recent change marks a departure from its prior commitment to exclusively use antibiotic-free chicken.

The company put out an official statement in its Chicken Commitment over the shift from NAE to No Antibiotics Important to Human Medicine (NAIHM). There is no indication as to whether this will change the outlook from customers to enjoy their famous chicken or the taste of the chicken.

“NAE means no antibiotics of any kind were used in raising the animal. NAIHM restricts the use of those antibiotics that are important to human medicine and commonly used to treat people, and allows use of animal antibiotics only if the animal and those around it were to become sick,” the restaurant said in a statement.

Chick-fil-a’s chicken change could potentially scare customers away (Daily Express US).

“I don’t know if this will change my mind on eating Chick-fil-A, because Chick-fil-A does taste really good. I mean if people are really scared about eating the “new” chicken I would tell them to just try it because I think they won’t even tell the difference in the taste.”- McKenna Guinn, manager at a Chick-fil-A at the Woodstock Outlet Mall

In 2019, a marketing campaign for who had the better chicken sandwich started nicknamed the “Chicken Sandwich War” which included fast food restaurants like Popeye’s, Chick-fil-A and KFC.

Arguably restaurants like Popeye’s, Wendy’s and KFC “battled” with Chick-fil-A to create a better chicken sandwich, and even though Chick-fil-A barely lost to Popeye’s over its introduction of the chicken sandwich, Chick-fil-A still remained a fan favorite amongst the younger people and customer satisfaction.

The exact date in for the change has yet to be announced by Chick-fil-A, but the restaurant has said the change will be done this spring.

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Logan LeSueur, Staff Writer
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